Including an insert to thanking your buyer for their purchase and mentioning how your brand strives to provide exceptional products and services to your customers is actually VERY important and a frequently overlooked benefit to your feedback conversion.
Let your buyers know that if they wouldn't rate any part of your experience with us as five star, to please contact you immediately so that you can resolve the issue. Being preemptive about your feedback rankings instead of reacting to non-existent or negative reviews.
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